Xue Yang

Ph.D / Assistant Professor

School of Business Administration, Zhejiang University of Finance and Economics

18 Xueyuan Street, Qiantang District, Hangzhou, 310018, Zhejiang, China

Email: yangxue@zufe.edu.cn

BIOGRAPHICAL SKETCH

Dr. Yang is assistant professor at the School of Business Administration in Zhejiang University of Finance and Economics. She received her Ph.D. from the School of Management, Harbin Institute of Technology. Her research interests include social media marketing, social commerce, and co-creation. She has published in Information & Management, Computers in Human Behavior, Industrial Management & Data Systems, Online Information Review, and others.

EDUCATIONAL HISTORY

●  Ph.D. of Management, Mar.2013, School of Management, Harbin Institute of Technology, Harbin, China.

●  Master of Management, Sep.2010, School of Management, Harbin Institute of Technology, Harbin, China.

●  Bachelor of Electronic Commerce, Sep.2006, School of Computer and Information Engineering, Harbin University of Commerce, Harbin, China.

EMPLOYMENT HISTORY

●  September 2017 -

Assistant Professor, Zhejiang University of Finance and Economics

RESEARCH INTERESTS

Social media marketing; Social commerce; Co-creation

TEACHING INTERESTSTS

Social media marketing; Business survey

RECENT PUBLICATIONS

Yang, X. (2021), “Exchanging social support in social commerce: The role of peer relations”, Computers in Human Behavior, Vol. 124, p. 106911.

Yang, X. (2020), “Influence of informational factors on purchase intention in social recommender systems”, Online Information Review, Vol. 44 No. 2, pp. 417–431.

Yang, X. (2019), “How perceived social distance and trust influence reciprocity expectations and eWOM sharing intention in social commerce”, Industrial Management & Data Systems, Vol. 119 No. 4, pp. 867–867.

Yang, X. (2019), “Consumers’decisions in social commerce: the role of guanxi elements”, Asia Pacific Journal of Marketing and Logistics, Vol. 31 No. 4, pp. 759–772.

Yang, X., Li, G. and Huang, S.S. (2017), “Perceived online community support, member relations, and commitment: Differences between posters and lurkers”, Information & Management, Vol. 54 No. 2, pp. 154–165.