Feng, Juan

Ph.D

School of Business Administration, Zhejiang University of Finance and Economics

18 Xueyuan Street, Qiantang District, Hangzhou, 310018, Zhejiang, China

Cell phone: +86 571 13732265217

Email: juan_von@zufe.edu.cn

BIOGRAPHICAL SKETCH

Dr. Feng was born in Mizhi County, Shaanxi Province, China in 1981. She is an Assistant Professor of Marketing at the School of Business Administration in Zhejiang University of Finance and Economics. She received her Ph.D. degree in Technical Economy and Management from Tongji University, Shanghai, in 2013.

She is the author of 3 books, more than 10 articles, and has chaired and participated in more than 5 provincial research projects and 6 books. Her research interests include environmental behavior, sustainable product design, fans consuming, search cost etc.

Dr. Feng has been a Member of China Institute of Technology and Economy since 2011. She was a recipient of the 13th Excellent Report Paper Award by the Institute of Science and Technology Policy and Economics of the Chinese Academy of Sciences.

EDUCATIONAL HISTORY

●  2015-2018 Post-doctoral research mobile station, Zhejiang University of Finance and Economics Postdoc

●  2009-2013 School of Economics and Management, Tongji University Ph.D

●  2006-2008 School of Business Administration, Yunnan University of Finance and Economics MS.

●  1998-2002 School of Chemical Engineering, Yan 'an University BA.

EMPLOYMENT HISTORY

●  September 2014-

Assistant Professor of Marketing, Zhejiang University of Finance and Economics

●  March 2013- September 2014

Assistant Professor of Marketing, Hangzhou College of Commerce

RESEARCH INTERESTS

Environmental Behavior, Sustainable Product Design, Fans consuming, Niche Products consuming

TEACHING INTERESTSTS

Brand Management, Business Negotiation, Fans Marketing, Network Marketing

RESEARCH PROJECTS

●  Pro-environment Design of Recycling products from the perspective of Consumer choice: balance of social identity and Spillover effect

●  Conformity or Uniqueness: The Rise of Niche Brands

WORKING PAPERS

●  Factors Influencing Water-saving Behaviour: A survey of Urban Residents in Southeast China

●  The role of sustainable product design in the context of limited quality information: experimental evidence from recycled paper design in China

●  Take heed to those you reject: A job seeker’s view of corporate reputation, Corresponding author

●  Follow the trend or be satisfied? Survey on UGC Characteristics, Community Influence and Consumer Purchase Intention of Handmade Baking Online Community.

BOOK PUBLICATION

●  Green Management Experience in Zhejiang: Water Resources Management in the Qiantang River Basin, Economic Management Press,2022(forthcoming)

●  Zhejiang Green Management Cases and Experiences-Water Pollution Control, Economic Management Press,2020.6

●  What Kind of Business Circle Will Be More and More Popular?  ——A Research on Shanghai Business Circle Based on Consumer Search Cost, Tongji University Press,2016.11

PROFESSIONAL SERVICE

●  Reviewer of Journal of Cleaner Production etc.

●  Member of China Institute of Technology and Economy