Gao, Jian
Ph.D / Assistant Professor / MS. supervisor
Department of Marketing, School of Business Administration, Zhejiang University of Finance and Economics
18 Xueyuan Street, Qiantang District, Hangzhou, 310018, Zhejiang, China
Cell phone: +86 431 18088665523
Email: jettgao@zufe.edu.cn
BIOGRAPHICAL SKETCH
Dr. Gao is Assistant Professor of Marketing at the School of Business Administration in Zhejiang University of Finance and Economics. He received his Ph.D from the Business School, Jilin University. His research interests include green consumer behavior and lifestyle. He has published well over 10 papers in scholarly journals in both English and Chinese. His works appear in such journals as the Psychology and Marketing, Frontiers in Psychology, International Journal of Consumer Studies, SageOpen, International Journal of Environmental Research and Public Health among others.
EDUCATIONAL HISTORY
● 2013-2017 Business School, Jilin University Ph.D
● 2009-2011 School of Management, Jilin University MBA.
● 2001-2005 School of Economic and Information, Jilin University BA.
EMPLOYMENT HISTORY
● July 2017-
Assistant Professor of Marketing, Zhejiang University of Finance and Economics
● September 2019-September 2020
Visiting Scholar of Marketing, Valparaiso University, IN, USA
RESEARCH INTERESTS
Green Consumer Behavior, Digital Marketing, Green Advertising
TEACHING INTERESTSTS
Marketing Research, Sales Management, Brand Management, Green Marketing
SELECTED RESEARCH PROJECTS
● National Social Science Foundation General Research Project: Research on the Mechanism of Greening Lifestyle Promoting the Enhancement of Achievement and Public Policy Innovation
● National Natural Science Foundation Research Project of Zhejiang: Research on Intertemporal Psychological Choice Mechanism and Flexible Intervention Policy of Green Lifestyle
SELECTED PEER-REVIEWED PAPERS[1]
● Gao, J., Wang J.G., Bailey, Ainsworth. A.. How Does Public Recognition Affect Price Sensitivity to Green Products?The Role of Self-Construal and Temporal distance.[J] Psychology and Marketing,2021 (online),(SSCI, JCR Q2, ABS 3 )
● Song,W.,Jin,X.T.,Gao, J*.,Zhao,T.Y.. Feeling Deficient but Reluctant to Improve? The Effect of Perceived Control on Consumers’ Defensive Consumption Tendencies. [J] Frontier in Psychology ,2021,12:544523. (SSCI, JCR Q2)
● Gao, J., Zhao, J., Wang, J.G.,& Wang, J.M.* The Influence Mechanism of Environmental Anxiety on Pro-Environmental Behavior: The Role of Self-Discrepancy.[J] International Journal of Consumer Studies,2021,45(1):54-64. (SSCI,JCR Q4,ABS 2,)
● Song,W.,Jin,X.T.,Gao, J*.,Zhao,T.Y.. Will Buying Follow Others Ease Their Threat of Death? An Analysis of Consumer Data during the Period of COVID-19 in China[J].International Journal of Environmental Research and Public Health,2020,17(9):3215.(SSCI,JCR Q1)
● Wang,J.G., Wang,J.M., Gao,J*.. Effect of Green Consumption Value on Consumption Intention in a Pro-Environmental Setting: The Mediating Role of Approach and Avoidance Motivation [J].Sage open, 2020,10(1):1-10.(SSCI,JCR Q3 )
● Gao,J.,Wang,J.G*.,Wang, JM.The Impact of Pro-environmental Preference on Consumers’Perceived Well-being: The Mediating Role of Self-Determination Need Satisfaction [J].Sustainability, 2020.12(1):436. (SSCI,JCR Q2)
PROFESSIONAL SERVICE
● Reviewer for the SageOpen, Asia Pacific Journal of Marketing and Logistical, International Journal of Consumer Studies etc.
